Case Study: Qualfon streamlines M&A execution with DealRoom

Qualfon streamlines a 100-deal M&A pipeline with DealRoom

Qualfon, a customer experience platform, faced significant challenges managing its extensive M&A pipeline. Their process was split between a slow, cumbersome legacy platform and Excel spreadsheets, leading to redundant work, poor visibility, and high costs due to a per-seat licensing model. This inefficient system caused deals to stagnate for years and hindered accurate, timely reporting. To address this, they sought a solution from vendor DealRoom and its DealRoom Pipeline product.

By implementing DealRoom, Qualfon gained a single source of truth for all M&A activity. The platform's intuitive design, data-based licensing, and robust customization allowed the team to mirror their internal processes and collaborate without cost barriers. The results were immediate: report refresh times dropped from 20-30 minutes to instant, deal velocity increased significantly, and the team eliminated redundant work. DealRoom provided the scalable solution Qualfon needed to efficiently manage its pipeline of 75-100 annual deal targets.

Qualfon