Case Study: Death & Co raises $9.3M+ and builds 2,764 community investors with DealMaker

Death & Co raises $9.3M+ from 2,764 investors with DealMaker

Death & Co, a renowned cocktail bar and hospitality company, faced the challenge of scaling its brand and funding expansion without diluting its creative control or compromising its craft-first integrity. To achieve this, the company, operating under parent company Gin & Luck, partnered with the capital formation platform DealMaker to pursue community capital instead of traditional funding routes.

Using DealMaker's infrastructure, Gin & Luck executed a self-hosted investment experience that kept potential investors within its own brand ecosystem. The solution provided flexible offering structures, investor management at scale, and compliance support. As a result, DealMaker helped process over $9.3 million in commitments from 2,764 community investors, creating a base of long-term, aligned stakeholders with an average investment of $3,071. This successful capital raise funded the company's strategic expansion into new markets and verticals.

Death & Co