Case Study: Zapier achieves 50% faster GTM rollout with DealHub

Zapier Scales Enterprise Growth with 50% Faster GTM Rollout

Zapier, the workflow automation platform, was scaling from a self-serve PLG model into enterprise sales and found its existing HubSpot-native quoting setup too manual and brittle. Using DealHub CPQ and DealRoom, the team struggled with static templates, complex approval chains, inconsistent data, and slow rollout cycles that made it hard to support a fast-growing sales organization.

DealHub implemented a no-code logic engine, dynamic quoting, guided playbooks, parallel approvals with SLA tracking, and seamless HubSpot syncing to automate the quote-to-cash process. With DealHub, Zapier cut manual quoting steps by more than 60%, reduced approval times to 8 hours or less, and accelerated GTM rollout by 50%, with many updates now deployable the same day instead of taking weeks.

Zapier

Dyan Meahl

Revenue Operations Manager