Case Study: Looker achieves streamlined quoting and faster Salesforce value with DealHub CPQ

Looker Gets More Value from Salesforce CRM with DealHub CPQ

Looker, a business intelligence and data-visualization company with sales teams across the US and UK, faced version-control and quoting chaos as reps generated price quotes in Word, Excel or even on napkins, backed by a fragile Google Sheets pricing model. To solve this, Looker turned to DealHub and its CPQ solution to impose guardrails, preserve pricing integrity, and unify quote configuration within Salesforce CRM.

DealHub delivered a lightweight, easily configurable CPQ integrated with Looker’s Salesforce instance, requiring little consulting or custom coding; the rollout saw roughly 80% adoption within the first week. By standardizing quote creation and streamlining collaboration, DealHub reduced reliance on ad-hoc spreadsheets, improved pricing consistency across regions, and positioned Looker to expand into DealHub’s broader sales engagement capabilities.

Looker

Teresa Swart

Vice President Executive Operations & Chief of Staff