Case Study: TLC Worldwide unifies 14 pricing templates into one governed model with DealHub AI

How TLC Replaced 14 Pricing Templates With One Governed Model

TLC Worldwide, a global advertising services company running loyalty campaigns for major brands, faced a significant challenge with its commercial operations. Its pricing was managed through 14 different market-specific Excel templates, and the critical logic governing deals was held as tribal knowledge in the heads of finance and operations staff rather than in a documented system. This made it difficult to scale, govern deals, and answer key questions from its private equity investors.

To solve this, TLC implemented DealHub AI's CPQ solution to encode its cost and pricing model into a single governed system integrated with Microsoft Dynamics 365. The results were transformative: finance gained the ability to update pricing configurations in under 24 hours instead of weeks, and leadership gained 100% visibility into deal margins before contracts are signed. DealHub AI enabled TLC to unify its 14 pricing templates into one model, capturing every deal from quote to outcome.

TLC Worldwide