Case Study: Camunda achieves 60% faster approvals with DealHub

Camunda cuts approval time by 60% with DealHub

Camunda, a leader in enterprise agentic automation, faced significant revenue governance challenges as it scaled. Pricing and discount negotiations occurred over email and Slack, creating margin risk and audit gaps. This fragmented process, with limited visibility in Salesforce, caused delays and scattered accountability, limiting leadership's insight into deal structures. To address this, they turned to DealHub for a CPQ and subscription management solution.

By implementing DealHub, Camunda centralized its revenue governance under RevOps. The solution embedded SKU-level pricing and structured, stacked approvals into the system, creating a single auditable source of truth. This resulted in a 60% faster approval process, reducing approval times from over a week to just two business days. Furthermore, Camunda's RevOps team gained the agility to adjust policies and SKUs in a single day, and the system automated the calculation of true incremental value for complex expansions.

Camunda