Case Study: BDR Thermea Group achieves 99% faster quoting with DealHub CPQ

BDR Reduces Time to Quote by 99%

BDR Thermea Group, a global manufacturer of hot water solutions with more than 6,100 employees and brands like Remeha and Baxi, faced slow, error-prone quoting: reps relied on the deal desk, manually copied CRM data, and required external partners to update a large, multilingual product catalog. To modernize and automate quoting, BDR selected DealHub CPQ to integrate with their CRM and provide an enterprise-ready, flexible backend.

DealHub deployed a dynamic sales playbook and CPQ that auto-populates customer data, enforces rule-based pricing, and allows admins to update catalogs without coding. As a result, DealHub reduced BDR’s time-to-quote by 99% (from about four hours to two minutes), eliminated many proposal and contract errors, cut catalog update cycles from weeks to minutes, and synchronized CRM/CPQ data to create a single source of truth.

BDR Thermea Group

Pascal Buyck

Sales Suppo Ocer & Material Master Data