Case Study: Zetes improves lead quality and sales handoff with Dealfront Leadfeeder

Zetes converts 60% of website traffic into leads with Dealfront

Zetes, a supply chain solutions integrator with over 1,300 employees, faced the challenge of identifying anonymous website visitors to generate actionable sales leads. With over 60% of their traffic coming from Google, their decentralized marketing team struggled to connect this anonymous visitor data with real decision-makers, causing valuable opportunities to slip through the cracks.

By implementing Dealfront's Leadfeeder product, Zetes automated the identification of companies visiting their site and integrated it with Salesforce to create tasks and send alerts. This solution bridged the visibility gap, saving the sales team significant time and effort. The impact was so immediate that a brief system outage caused noticeable disruption, proving the tool's operational value. Dealfront enabled Zetes to convert a high percentage of their website traffic into qualified leads.

Zetes