Case Study: ZenDev boosts lead quality with Dealfront's Leadfeeder

ZenDev boosts lead quality by 30.9% with Dealfront

ZenDev, an 85-person Swedish-Bosnian software development agency, faced the challenge of identifying high-quality leads from its website traffic. Their existing tools provided user behavior data but failed to connect that activity to real companies or decision-makers, creating a gap between their sales and marketing teams. They implemented Leadfeeder, a web visitor identification platform, to solve this problem.

Using Leadfeeder, ZenDev gained visibility into which companies were visiting their site and what content they engaged with. This allowed for targeted sales outreach and refined advertising strategies. As a result, ZenDev achieved a 30.9% increase in lead quality, a 135% increase in won leads, and a 25-day reduction in their sales cycle length, demonstrating the significant impact of the Leadfeeder solution.

ZenDev