Case Study: Actito drives 75% of sales with Leadfeeder by Dealfront

Unlocking Success: How Leadfeeder by Dealfront Drives 75% of Actito's Sales

Actito, a Belgian marketing automation platform, faced the challenge of identifying and engaging potential customers during their long 12–18 month sales cycle. Their sales development representatives needed a way to interact with anonymous website visitors at the right time with the right message to pre-qualify prospects effectively. To solve this, they turned to the vendor, Dealfront, and its Leadfeeder product for intent-driven website visitor identification.

Dealfront’s solution provided Actito with actionable data on companies visiting their site, which SDRs used to personalize outreach and nurture prospects. This intent-led approach, integrated with their CRM, was highly effective. The results were significant, with Dealfront driving 75% of all Actito’s sales. In less than six months, they identified 79 ideal customer profile companies and started conversations with 61% of them, dramatically improving their conversion rates.

Actito

Jonathan Wuurman

VP Marketing and Demand Gen