Case Study: ROI Amplified boosts qualified sales leads with Dealfront

ROI Amplified tracks 70% of website visitors with Dealfront

ROI Amplified, a marketing agency, needed to track and qualify website visitors effectively. Their previous method only captured data from lead form submissions, leaving them with limited insights into potential leads who did not convert. They sought a solution from Dealfront, specifically its Leadfeeder product, to provide a full history of website activity and help their sales team prioritize outreach.

Dealfront implemented Leadfeeder to identify anonymous companies visiting the site and integrated this data with the SharpSpring CRM via Zapier. This solution provided ROI Amplified with complete visitor histories, enabling prioritized and personalized sales outreach. The data also revealed that much of their content was attracting students instead of B2B buyers; by pivoting their strategy, they increased qualified leads. With Dealfront, the agency now identifies 60-70% of visiting companies and has significantly improved sales efficiency and lead quality.

ROI Amplified