Case Study: microtech unlocks cross- and upselling opportunities with Dealfront

How microtech used untapped up- & cross-selling potential with Dealfront

microtech, a German ERP provider, needed a better way to identify cross-selling and up-selling opportunities within its large existing customer base. The company wanted to move away from intuition-based sales and instead use reliable, GDPR-compliant financial data to understand its customers' potential, but this information was difficult to obtain.

By implementing the Dealfront platform with its HubSpot integration, microtech gained access to detailed financial insights and nearly 300 prospecting filters. Dealfront enabled the sales team to filter customer lists by key financial signals and see this data directly in their CRM, leading to a 25% increase in cross-selling opportunities and a 100% improvement in data quality.

microtech

Chris Jakob

Head of Sales