Case Study: Enterprise Health achieves increased brand visibility with Dealfront

How Enterprise Health Achieved Increased Brand Visibility with the Dealfront Platform

Enterprise Health, a provider of electronic health records, sought to increase its brand visibility and execute Account-Based Marketing (ABM) through targeted display advertising. Their small marketing team needed a user-friendly solution that offered transparent reporting to accurately reach target companies and track campaign performance. They turned to the vendor Dealfront to test its Promote advertising product.

Dealfront’s solution enabled Enterprise Health to run highly targeted ABM campaigns using audience lists from their CRM and new prospects found in Dealfront’s database. The user-friendly Promote platform provided clear, company-level reporting, allowing for timely follow-ups. The results from Dealfront were significant: a 70% conversion rate from ad view to website visit, an average click-through rate of 0.20%, and a 0.2% higher audience engagement rate compared to a competitor, achieving the desired increase in brand visibility.

Enterprise Health

Mary Gage

Digital Marketing Specialist