Case Study: Ambassify improves lead generation and outbound sales conversion with Dealfront (Leadfeeder)

How Ambassify Improved Lead Generation With Dealfront’s Deep Company Insights

Ambassify, a provider of an Employee Advocacy Platform, faced the challenge of having great educational content but no visibility into which companies were reading it. This lack of targeting made it difficult for their sales and marketing teams to generate qualified leads and send personalized outreach. They turned to the vendor, Dealfront (via its Leadfeeder product), to gain insights into their website visitors.

The solution from Dealfront provided deep company insights, revealing which content attracted which visitors. This allowed Ambassify to segment companies into targeted lists and trigger timely, personalized outreach. By integrating Leadfeeder with HubSpot and Slack, they created efficient workflows. The measurable results included a 25% uplift in outbound sales conversion, 40% more upsell opportunities, and the uncovering of over 15 new ICP leads daily.

Ambassify

Nils Hölscher

Account Executive