Case Study: a recruiting software company cuts lead costs and research time with Dealfront

How a Recruiting Software Company Reduced Lead Costs in LinkedIn Campaigns & Cut Research Time in Sales

A recruiting software company with a very specific ideal customer profile faced high costs per lead and poor lead quality, as many leads did not fit their requirements. To improve their B2B prospecting and align sales and marketing, they implemented the Dealfront Sales Intelligence Platform.

The solution involved using Dealfront for precise segmentation, allowing the company to export highly targeted company lists for LinkedIn campaigns and enrich sales calls with detailed company profiles. This resulted in a 36% lower cost per lead, a 75% reduction in sales research time, and a significant improvement in lead quality for the recruiting software company using Dealfront.