Case Study: Custobar Uncovers €180K in Pipeline with Dealfront's Leadfeeder

Custobar uncovers €180K in pipeline with Dealfront

Custobar, a customer data and marketing automation platform, faced a significant challenge in its long and complex B2C sales cycles. Without clear visibility into which companies were actively researching their solutions, their sales team struggled to prioritize accounts and engage prospects at the right moment, often missing critical buying signals as potential customers researched silently.

By implementing Dealfront's Leadfeeder for website intent detection, Custobar gained real-time visibility into anonymous website visitors. The solution integrated seamlessly with HubSpot to automate company creation and alert sales reps, enabling them to reach out with context and perfect timing. This resulted in €180,000 of new sales pipeline uncovered within six months and made the sales team's prospecting and outreach 90% faster.

Custobar