Case Study: McDonald Automotive Group cuts fleet costs with Dealerware

McDonald Auto Group Cuts Fleet Costs with Fully Digital Process

McDonald Automotive Group faced significant challenges with its loaner vehicle fleet management, which was one of its largest expenses. With low fleet utilization and high fuel costs, the process was inefficient and failed to meet customer expectations, often involving long wait times and cumbersome paperwork. The company turned to Dealerware for a solution using its Connected Car Solutions and mobile contract platform to address these issues.

Dealerware implemented a fully digital process, equipping each vehicle with a device to track fuel and mileage in real time and moving the contract process to a mobile platform. This provided staff with a dashboard for complete fleet visibility and streamlined customer onboarding. The results were substantial: McDonald Automotive Group achieved 100% fleet utilization, reduced its fleet size by 30%, repurposed six full-time employees, and realized total annual savings of $304,000, all while significantly improving customer satisfaction.

McDonald Automotive Group

Chris Coxall

Fixed Operations Director