Case Study: Mariano Rivera Honda wins over customers with loaner cars using Dealerware

Mariano Rivera Honda’s loaner car program wins over NY customers

The customer, Mariano Rivera Honda, a Honda dealership in New York, sought to create a competitive advantage and a premium customer service experience through a loaner car program. Their challenge was managing this fleet efficiently to win business from other area dealers who did not offer this service. They implemented a solution using the Dealerware platform.

Dealerware provided a simple and efficient fleet management system that allowed the dealership to monitor vehicle availability, stage cars for the day, and quickly handle check-in and check-out contracts. This solution enabled the service team to consistently "wow" customers with a seamless loaner experience. The results were significant: the average repair order for customers using a loaner car jumped to over $700, compared to $50 for those without, directly boosting revenue and helping the dealership attract new business through positive word-of-mouth.

Mariano Rivera Honda

Jorge Rosas

Service Manager