Case Study: Mariano Rivera Honda boosts dealership rental revenue with Dealerware

Dealership rentals draw business, offset costs and increase profit for Mariano Rivera Honda

Mariano Rivera Honda, a dealership on Long Island, was seeking to offset the tremendous expense of its customer loaner program while also drawing in new business. To meet this challenge, the dealership partnered with Dealerware to optimize and manage a new dealership rental program using its fleet management platform.

Dealerware provided a solution with simple mobile contracting tools and multi-program support, enabling the dealership to easily manage both loaner and rental vehicles from a single system and customize pricing by vehicle model. The results were impressive: the rental program now accounts for 20% of the dealership's fleet business, generates thousands of dollars in weekly revenue, and is nearly covering the entire cost of the loaner program. Jorge Rosas, the Service Manager, credited Dealerware for making the rental process simple and highly effective.

Mariano Rivera Honda

Jorge Rosas

Service Manager