Case Study: Kari Toyota boosts rental revenue and fleet profitability with Dealerware

Dealership car rentals drive big profits for Kari Toyota

The customer, Kari Toyota, was frustrated with the high cost of its service loaner fleet and sought to unlock new profit through a dealership car rental program. The principal, Chris Kari, needed a better system to manage contracts and scale the operation efficiently. They turned to the vendor Dealerware for its rental management platform after it was approved as a Rent A Toyota vendor.

Dealerware provided a simple and easy-to-use solution for writing contracts and managing custom rental pricing. This allowed Kari Toyota to expand its fleet without adding staff and to keep rates competitive. As a result, the dealership achieved a 1200 percent increase in revenue from its rental program, which now covers the cost of the loaner cars and generates profit. Dealerware's tools were crucial in enabling this successful diversification.

Kari Toyota

Chris Kari

Dealer Principal