Case Study: Sims Honda achieves $168,000 annual auction-fee savings and faster retail-ready turn times with DealersLink

Sims Honda Finds Next Best Thing to “Used-Car Factory”

Sims Honda, led by General Manager Bobby Maynard, needed a faster, lower‑cost way to source clean, retail‑ready used vehicles without relying on expensive local auctions. To solve that challenge, Sims Honda uses Dealerslink’s Dealer‑to‑Dealer marketplace to locate frontline‑ready cars directly from other dealers, reducing time-to-sale and cutting auction-related costs.

Using Dealerslink’s Marketplace (50,000+ vehicles nationwide), Sims Honda purchases about 40 cars per month and avoids auction fees, realizing measurable annual savings: $168,000 in auction fees, $96,000 in lot‑ready time savings, and $144,000 in reconditioning savings. Dealerslink also enabled rapid, customer-driven deals (for example locating a late‑model Mazda Miata the same day and delivering it in 1.5 weeks), driving faster turnarounds, lower acquisition costs, and higher ROI.

Sims Honda

Bobby Maynard

General Manager