Case Study: Renaldo Honda achieves $486,200 annual savings and faster inventory exits with DealersLink

DealersLink gives us a huge competitive advantage

Renaldo Honda, led by GM Scott McKinnon, faced challenges sourcing, pricing and exiting used inventory efficiently after relying on vAuto. They switched to DealersLink for its inventory management tools, including the NADA Prebook Report and the DealersLink marketplace, to gain earlier pricing signals and better-targeted competitive sets (e.g., filtering by mileage) to improve buying and selling decisions.

DealersLink delivered a dealer-to-dealer marketplace with zero buy/sell fees plus early NADA pricing insights that let Renaldo Honda act before competitors. In one week the dealership saved $6,050 in auction fees and $3,300 in transport costs (total $11,700), and DealersLink estimates annual savings of about $486,200 from using the marketplace and tools.

Renaldo Honda

Scott McKinnon

General Manager