Case Study: St. Albert Dodge reaches 352K+ car shoppers on Reddit with Dealers United

St. Albert Dodge reaches 352K+ car shoppers on Reddit with Dealers United

St. Albert Dodge partnered with Dealers United to take advantage of a new advertising opportunity and reach car shoppers in a space with limited competition. The challenge was to effectively showcase their vehicle inventory to potential buyers who were actively researching their next car purchase online.

The solution implemented by Dealers United was a targeted campaign using dynamic automotive inventory ads and brand video on Reddit. This strategy placed St. Albert Dodge's ads alongside authentic discussions and model comparisons in automotive-focused communities. The results were highly successful, reaching over 352,000 car shoppers and achieving a low cost per click of $1.73 and a cost per VDP view of just $2.00.

St. Albert Dodge