Case Study: Middletown Honda achieves 181 leads and 39 unit sales during COVID-19 with Dealers United Facebook Advertising

A Dealers United Case Study

Preview of the Middletown Honda Case Study

Middletown Honda drives 39 sales in 61 days with Dealers United

Middletown Honda, a car dealership, faced the challenge of maintaining visibility and driving revenue while its sales department doors were closed during the COVID-19 pandemic. The vendor, Dealers United, implemented a Facebook advertising strategy to help the dealership service its community and communicate safely with potential customers.

The solution from Dealers United involved using targeted Facebook Ads to reach unique shoppers and ease customer fears. This strategy generated 181 leads in just 61 days and was directly attributed to 39 unit sales, providing Middletown Honda with trackable results and a significant measurable impact during a difficult period.


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