Case Study: Generation Kia drives 42 unit sales and 252 leads with Dealers United Facebook Ads

Generation Kia drives 42 unit sales in 61 days with Dealers United

Generation Kia, a car dealership, faced significant negative impacts on its web traffic, dealership traffic, sales, and service due to the COVID-19 pandemic. The challenge was to adapt their marketing messaging to build customer confidence and feel safer during this period. The vendor, Dealers United, utilized Facebook Ads as the primary service to address this.

Dealers United implemented Facebook and Instagram advertising campaigns for Generation Kia that focused on new messaging and creative aligned with CDC guidelines. This strategy successfully drove 252 leads to their website and generated significant engagement, including 107 likes and 26 shares on a campaign supporting healthcare workers. Most notably, the efforts were directly attributed to 42 unit sales over 61 days, despite the sales department doors being closed.

Generation Kia