Case Study: D’ELLA Honda achieves 31 attributed unit sales in 47 days with Dealers United Facebook Advertising

D’ELLA Honda drives 31 unit sales in 47 days with Dealers United

The customer, D’ELLA Honda, faced a significant challenge when its sales department was temporarily closed and employees were furloughed due to the COVID-19 crisis. The dealership needed a way to continue reaching its community and generating business with a severely reduced advertising budget. They turned to the vendor, Dealers United, and utilized Facebook ads as their primary service to maintain a quantifiable marketing presence.

Dealers United implemented a solution using targeted Facebook advertising with adapted messaging focused on customer safety and available services. This strategy included using call tracking numbers to directly attribute leads to the campaign. The results were highly successful, with the Facebook ads campaign directly attributed to generating 31 unit sales in just 47 days, providing crucial business during the national crisis.

D’ELLA Honda