Dealers United
42 Case Studies
A Dealers United Case Study
The customer, Cavalier Ford Greenbrier, faced the challenge of declining sales in its market during the COVID-19 pandemic. The vendor, Dealers United, implemented a solution using Facebook and Instagram advertising to counter these effects and leverage OEM incentives.
Dealers United executed a targeted social media campaign on Facebook and Instagram. This strategy successfully generated 546 leads and was directly attributed to 106 unit sales within 61 days. As a result, Cavalier Ford Greenbrier increased its sales by 26% year-over-year while other local dealerships experienced a 10% decline.