Case Study: Leith Automotive Group increases lead volume by 316% with DealerOn

Leith’s lead volume explodes, increases 316% with DealerOn

Leith Automotive Group, through Leith Volkswagen of Raleigh, was struggling to keep up with declining lead volume as more customers shopped online. The dealership felt its previous website provider could not move quickly enough to support changes needed to improve online visibility and create more direct customer conversations.

DealerOn provided the website platform, with a focus on search engine optimization, website conversion, customer service, and a lead guarantee. After switching, Leith Volkswagen of Raleigh reported a 316% increase in leads, a 76% increase in organic visitors, and a 4.7% conversion rate, with site visits and lead volume increasing every year since partnering with DealerOn.

Leith Automotive Group

Dave Spannhake

Marketing Director