Case Study: Jim Coleman Auto Group achieves 125% ROI on digital advertising with DealerOn

DealerOn digital advertising nets a 125% ROI for Jim Coleman Automotive Group

Jim Coleman Auto Group needed clearer results from digital advertising and better communication from providers. Patrick Coleman said it was often hard to see how ad spend was affecting sales, and the group wanted a more transparent way to understand performance.

DealerOn added digital advertising services to the website relationship it already had with Jim Coleman Auto Group and provided monthly end-to-end reporting, including lead tracking from click to showroom. DealerOn also used Dynamic Vehicle Ads based on real-time inventory levels. The result was a 120% increase in leads per dollar spent on Google, a 125% ROI on digital advertising services, a 10% increase in new car sales in 2016, and a 12% increase in pre-owned sales.

Jim Coleman Auto Group

Patrick Coleman

General Manager