Case Study: Toyota dealers achieve 157% more leads with Dealer.com Unified Advertising Exchange

Twice the Leads in One Month Connected campaigns power Toyota dealers

Toyota dealers nationwide were looking to take advantage of new digital advertising opportunities and drive more relevant site traffic without the added burden of managing separate advertising vendors. Dealer.com helped address that challenge through its Unified Advertising Exchange (UAX), which brought multiple digital advertising channels together in one place.

Using Dealer.com UAX, Toyota dealers combined paid search with retargeting and behavioral/contextual display campaigns. From December 1–31, 2013, the effort delivered strong measurable gains: 50% more visits, 29% more Vehicle Details Page views, and 157% more leads, with total leads more than doubling versus dealers not advertising on the web.

Toyota