Case Study: Hansel Auto Group boosts summer visits, VDPs, and leads with Dealer.com

How targeted display helped a dealership win 89% more VDPs and 43% more leads during its peak sales season

Hansel Auto Group, through Hansel BMW of Santa Rosa, wanted to increase website traffic and dealership performance during the critical summer sales season. To do that, the team partnered with Dealer.com and enrolled in the Summer Heat Advertising Event, using paid search and targeted display advertising to reach local BMW shoppers.

Dealer.com helped Hansel Auto Group boost search visibility and expand reach with new display campaigns across research sites and the web. The result was a strong summer lift from June to August, including 84% more visits, 89% more VDP views, and 43% more leads, while a 50% display credit made the investment even more effective.

Hansel Auto Group

John R. Smith

Director of Marketing