Case Study: Bergey’s Auto Dealerships achieves transparent, measurable digital advertising performance with Dealer.com

How switching to Dealer.com Advertising provided Bergey’s Buick GMC with a transparent, strategic partnership

Bergey’s Auto Dealerships, specifically Bergey’s Buick GMC, needed a digital advertising partner that could provide greater transparency, stronger partnership, and more strategic collaboration than their previous vendor. After seeing strong results at other stores, they chose Dealer.com to support their GM advertising efforts and improve visibility into campaign performance.

Dealer.com launched a carefully managed new advertising campaign for Bergey’s Buick GMC in early 2017, with regular strategy calls and hands-on guidance from a dedicated GM Advertising Strategist. The result was a smoother transition, more transparent reporting, better-targeted ads across devices, and more trackable, measurable campaigns than traditional advertising, giving Bergey’s a clearer path to year-over-year benchmarking and improved performance.

Bergey’s Auto Dealerships

Bob Yothers

Marketing Manager