Case Study: Ramey Auto Group achieves 2X more leads with Dealer.com

How switching to a connected marketing solution drove 2X more leads and increased digital performance

Ramey Auto Group, a family-owned dealership group with stores in Virginia and West Virginia, was looking for a stronger digital marketing partner after not getting the lead volume and performance they expected from their previous website vendor. They wanted more than just more leads—they needed high-performing technology, data-driven insight, and strategic guidance to support long-term growth. Dealer.com provided the connected marketing solution, including its Seamless Website and broader digital marketing platform.

Dealer.com implemented an integrated strategy across website, advertising, SEO, digital retailing, and analytics, supported by ongoing advisory and accountability through ControlCenter. The result was a 2X increase in high-quality BDC leads versus the previous provider, along with faster site changes, quicker inventory updates, improved consistency, and stronger overall digital performance. Ramey also increased its digital marketing investment from 15% to 40%, reporting better ROI and greater confidence in its future.

Ramey Auto Group

Demetrius Moore

Marketing Manager