Case Study: Lion Country Kia achieves higher gross profit and more deal-ready leads with Dealer.com Digital Retailing

How Digital Retailing tools increased deal-ready leads, conversions, and gross profit

Lion Country Kia, a local family-owned dealership in State College, PA, wanted to stay ahead of the modern car buyer by offering a more convenient online shopping experience. Working with Dealer.com, the dealership implemented Digital Retailing tools that could integrate with its existing website and help capture shoppers who wanted to research vehicles, calculate payments, and even complete financing steps online.

Dealer.com’s Digital Retailing solution created a streamlined path to purchase, generating hotter, more deal-ready leads and carrying online work into the store for a faster in-person experience. The results included a 55% lead-to-close sale ratio on finance leads, 10% higher overall gross profit on Digital Retailing leads, 31% higher back-end gross, and about a one-hour in-store transaction time, while also reducing negotiation friction and improving customer satisfaction.

Lion Country Kia

Casey Flynn

Sales Manager