Case Study: Brown Automotive Group achieves stronger digital performance with Dealer.com

How Dealer.com Managed Services Increased One Dealer Group’s Marketing Efficiencies and Enhanced Its Brand

Brown Automotive Group, a long-standing, privately owned dealership group in the mid-Atlantic region, wanted to strengthen an already strong brand and improve its digital performance. Working with Dealer.com, the group sought a better way to streamline campaign management, improve online visibility, and express its “Buy Happy” philosophy more consistently across multiple franchises and vendors using Dealer.com Managed Services.

Dealer.com implemented centralized creative and SEO support through Managed Services, replacing a more fragmented agency model with closer collaboration and more strategic monthly planning. The results for Brown’s Richmond Jaguar were significant: visits to the Specials page increased 104%, search engine leads rose 40%, top Google search ranking frequency improved 62%, search engine visits increased 27%, and search engine visit form submissions climbed 37%, with 86% of search engine visitors being first-time visitors.

Brown Automotive Group

Rachel Pullen

Vice President of New Car Operations