Case Study: DARCARS Automotive Group increases VDP traffic and lowers CPC with Dealer.com Facebook Dynamic Ads

How Dealer.com, DARCARS and Facebook partnered to employ Facebook Dynamic Ads to increase and control website traffic

Dealer.com partnered with DARCARS Automotive Group, a family-owned dealership group with 38 locations on the East Coast and 15 brands, to solve a key challenge: driving more traffic to its website, especially to specific vehicle detail pages (VDPs), while keeping CPC low, maximizing ad spend, and reaching qualified shoppers.

Dealer.com and Facebook implemented Facebook Dynamic Ads to retarget shoppers with inventory-specific ads linked directly to VDPs across devices. Over three months, DARCARS saw a 92% lower cost per VDP view, a 66% lower CPC, and more than 45,000 VDP views, demonstrating a significant improvement in traffic efficiency and campaign performance.

DARCARS Automotive Group