Case Study: Lithia Motors achieves twice the leads at half the cost with Dealer.com

How a Connected Website and Advertising Strategy Powers a Top Dealership Group

Lithia Motors, a high-volume automotive retailer with over 100 dealerships, required a highly configurable and scalable digital marketing solution to power its operations and maintain consistency across its diverse stores. The group partnered with Dealer.com to enhance its website and advertising strategy, aiming to improve lead quality and foster stronger customer relationships through a unified digital experience.

Dealer.com implemented a connected solution centered on website optimization, multichannel digital advertising, and a proactive support partnership. This integrated strategy resulted in a dramatic performance increase for Lithia. The vendor's approach nearly doubled inventory page traffic, increased the overall conversion rate by 10%, and cut the cost per lead in half for stores with the most robust campaigns.

Lithia Motors