Case Study: Carl Cannon Chevrolet Buick boosts digital traffic and sales with Dealer.com

Carl Cannon Chevrolet Buick - Customer Case Study

Carl Cannon Chevrolet Buick GMC Cadillac, a long-established dealership in Jasper, AL, faced a sharp decline in showroom traffic after a new interstate changed local driving patterns. To offset the loss of drive-by traffic, the dealership sought a digital marketing partner and chose Dealer.com to help strengthen its organic and paid search presence and drive qualified shoppers to its virtual showroom.

Dealer.com developed a holistic digital strategy that combined SEO, digital advertising, and ongoing strategic support from a dedicated SEO Analyst and Digital Strategist. By shifting the dealership’s marketing budget to digital and targeting emerging local markets, Dealer.com helped Carl Cannon Chevrolet Buick GMC Cadillac increase website traffic by 22% and sales by 14% year over year, contributing to the store’s best sales month since 2006.

Carl Cannon Chevrolet Buick

Curt Ballard

Executive Manager