Dealer.com
16 Case Studies
A Dealer.com Case Study
Audi of Lexington, an imported luxury and performance brand dealer, wanted to reach local shoppers who might otherwise travel to larger nearby markets like Louisville and Cincinnati. To address this challenge, the dealership turned to Dealer.com’s Unified Advertising Exchange (UAX) and its digital advertising offerings.
Using Dealer.com Paid Search and Display Advertising through UAX, Audi of Lexington saw strong results in just three months. The campaign drove 1,150 new website visitors per month, increased total advertising leads by 142% per month, lifted overall page views by 30%, and generated nearly 2.5x more leads overall.