Case Study: Adrenalin Motorsports boosts unit sales with Dealer Spike Google Vehicle Ads

How Adrenalin Motorsports rose to the top of Google and drew buyers past 40 dealers.

Adrenalin Motorsports, a powersports dealership, faced the challenge of standing out in a competitive online advertising landscape where generic text ads couldn't showcase their actual vehicle inventory. Their marketing manager, Bruce Thatcher, had seen the potential of Google Vehicle Ads in other industries but could not access the platform for their ATVs and UTVs, which limited their ability to capture high-intent shoppers through search. They partnered with vendor Dealer Spike to overcome this.

Dealer Spike implemented its Google Vehicle Ads (GVA) beta for Adrenalin Motorsports, placing real unit listings with photos and prices at the top of Google search results. The solution required no additional build from the dealership and ran alongside their existing campaigns. The results exceeded expectations, generating a high volume of phone calls and contributing to a significant sales increase. In the 30 days following implementation, Adrenalin Motorsports sold 88.2% more units than during the same period the previous year.

Adrenalin Motorsports