Case Study: Fred’s Marine strengthens dealership operations and customer trust with Dealer Spike

Fred’s Marine stays booked 3+ weeks out with Dealer Spike

Fred’s Marine, a family-owned marine dealership, faced significant operational challenges after briefly switching from Dealer Spike to another website provider. The new provider caused inventory syncing failures with their Lightspeed dealer management system, required duplicate data entry, and delivered poor SEO targeting that misdirected customers. This disrupted their business and damaged their local service reputation.

Dealer Spike resolved these issues by reintegrating Fred’s Marine's website, restoring seamless, automatic inventory feeds to their site and multiple classified platforms. The solution gave the dealership easy control over site updates and was supported by proactive account management. Kip Ames, co-owner, rates his confidence in Dealer Spike a 9 out of 10, citing the fair value and reliable partnership as key selling points when recommending the vendor to other dealers.

Fred’s Marine