Case Study: Duskin Point Marina boosts conversions and online reach with Dealer Spike

A Dealer Spike Case Study

Preview of the Duskin Point Marina Case Study

Duskin Point Marina boosts conversions 85.5% with Dealer Spike

Duskin Point Marina, a marina and boat dealership on Smith Lake, faced the challenge of having minimal online presence with a single-page website that was difficult for potential customers to find. To expand their business reach, they partnered with Dealer Spike for website and organic search services.

Dealer Spike implemented a comprehensive digital solution, including a new website and later Search Engine Marketing (SEM) campaigns to position inventory listings directly in front of buyers. This strategy resulted in phenomenal growth; sales reportedly grew by an estimated 600% after the initial partnership, and paid ads led to an 85.5% increase in conversions. The revenue from this increased online success allowed Duskin Point Marina to expand their physical store and the number of brands they carry.


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