Case Study: Victory achieves 89% higher lead conversion with Dealer Inspire and Cars.com

Victory boosts lead conversion 89% with Dealer Inspire

The customer, Victory Mitsubishi, faced the challenge of unpredictable Google Ads costs and low-quality leads that resulted in wasted ad spending. They partnered with vendor Dealer Inspire and Cars.com to address this issue.

The solution involved replacing auction-based ads with Cars.com's flat-rate pricing to reach a high-intent audience of in-market car shoppers. This strategy delivered significant results, including an 89% higher lead conversion rate compared to Google traffic and a finding that 50% of all sales included a connection from Cars.com.

Victory