Case Study: Toyota South Atlanta boosts customer pay revenue and service retention with Dealer-FX

Toyota South Atlanta - Customer Case Study

Toyota South Atlanta is a family-owned Toyota dealership in Morrow, GA that focuses heavily on customer service and wanted to reduce cycle and wait times in the service lane. To support that goal, the dealership partnered with Dealer-FX and adopted the Toyota Service Technologies Program, seeking an end-to-end solution that would improve the guest experience, efficiency, transparency, and overall service retention.

Dealer-FX delivered a modern service-lane system with frictionless integrations, a robust walk-around, and simple guest communication tools. Since implementation, Toyota South Atlanta has seen significant gains in Customer Pay Revenue, ELR, dollars per RO, and CSI/service retention scores, with Dealer-FX’s field support helping bring the program to life.

Toyota South Atlanta

Rich Mahon

Vice President/General Manager