Case Study: Mike Johnson’s Hickory Toyota boosts service sales and efficiency with Dealer-FX

64% Increase in Sales Leaves No Doubts for Mike Johnson’s Hickory Toyota

Mike Johnson’s Hickory Toyota, a 10-time Toyota President’s Award winner in Hickory, NC, wanted a more measurable, efficient way to manage its fixed operations and improve service performance. The dealership partnered with Dealer-FX and implemented the Toyota Service Technologies Program to better track its service process, accountability, and digital customer experience.

With Dealer-FX, the dealership gained auto-generated daily reporting, digital MPI and deferred service tracking, texting and email communication, and a fully digital service workflow. The results included a 64% increase in parts and labor sales year over year, a 30% increase in dollars per repair order, 49% maintenance penetration, and ROs completed 12 minutes faster than with previous service lane technology.

Mike Johnson’s Hickory Toyota

Dennis Carson

Fixed Operations Director