Case Study: iSPRZET.pl increases product sales with Dealavo

How does iSPRZET.PL increase product sales thanks to the Dealavo tool

iSPRZET.pl, a Krawczyk Group e-commerce brand serving the construction, industry, household, garden, and workshop segments, needed a better way to compete in online marketplaces where price is a key buying factor. As its assortment grew across channels like Allegro, Amazon, eBay, Ceneo, and Google Shopping, the company faced the challenge of monitoring competitors and keeping prices attractive without relying on time-consuming manual work.

Using Dealavo’s price monitoring, alerts, reporting, and dynamic repricing integrated with Magento 2, iSPRZET.pl automatically adjusted prices based on predefined rules while protecting margins. The company set rules to price selected products PLN 0.05 below the cheapest competitor while maintaining at least a 15% margin, which helped increase product sales, especially for previously low-selling or nearly unsold items, and drove more traffic from price comparison sites.

iSPRZET.pl

Łukasz Banaś

Project Manager