Case Study: Dibaq improves e-commerce brand monitoring with Dealavo

How does Dibaq use Dealavo to monitor the presence of its brand in e-commerce

Dibaq, a manufacturer and distributor of dog and cat food, needed a way to keep up with its fast-growing e-commerce presence as online sales expanded to about half of its business. With more retailers, more marketplaces, and a more dispersed market, the company needed better visibility into where its products were sold, how they were presented, and how pricing and promotions were changing across channels. Dealavo provided the monitoring support Dibaq needed to manage this challenge.

Using Dealavo’s e-commerce monitoring and reporting tools, Dibaq continuously tracked sellers, prices, product visibility, and listing quality across channels such as Allegro and online shops. The company says it grew from around 100 retailers offering its products in 2019 to almost 400, while also gaining insight into pricing speed, competitor behavior, and listing errors so it could quickly alert retailers and support customers. Dealavo helped Dibaq improve quality control, monitor market dynamics, and identify new sales opportunities in an increasingly competitive market.

Dibaq

Dibaq Polska

Sales Director