Case Study: VicSuper achieves a successful brand and culture transformation with DeakinCo.

VicSuper - Customer Case Study

VicSuper, a large superannuation fund serving 240,000 members across 22,000 employers, undertook a major brand shift in 2015 that required significant cultural change and a new value proposition. To make the rebrand real in day-to-day service delivery, the organization needed to align the technical and soft skills of its people across areas like sales, customer service, personal presentation, interpersonal relations, and financial planning. VicSuper worked with DeakinCo. to support this transformation.

DeakinCo. implemented ACTIVATE, a flexible learning program built using action mapping and a content workshop to define business outcomes, learner actions, and the skills and tools needed to improve performance. The solution used micro-learning, on-the-job support, communication planning, and motivational tools to embed VicSuper’s change agenda. The program helped VicSuper deliver its transformation successfully, contributing to a multi-award-winning outcome and an enduring partnership, with stakeholders praising DeakinCo.’s facilitative, innovative, and pragmatic approach.

VicSuper

Ross Williamson

Learning & Organisational Development Consultant