Case Study: Tennis Australia achieves stronger club performance with DeakinCo. leadership and management training

Tennis Australia boosts regional club membership 40% in 18 months with DeakinCo.

Tennis Australia, Australia's national governing body for tennis, identified a need for its coaches to develop business management skills beyond their on-court coaching abilities. The challenge was to empower coaches to build sustainable businesses and manage aging facilities to attract more people to the sport and meet tougher industry demands. To address this, Tennis Australia partnered with DeakinCo. to create a tailored professional development program.

DeakinCo. collaborated with Tennis Australia to devise and deliver the Tennis Australia Master Club Professional Course, a ten-month Diploma of Leadership and Management. The solution successfully empowered coaches and administrators to holistically run their businesses, leading to significant results including a 40% increase in regional club membership, increased success with government tenders, and promotions for participants. DeakinCo.'s partnership provided a fruitful and ongoing initiative that helped participants' businesses thrive.

Tennis Australia