Case Study: Leading Australian Telecommunications achieves rapid adoption of a new marketing system with DeakinCo.

Leading Australian Telecommunications - Customer Case Study

Leading Australian Telecommunications partnered with DeakinCo. to support the rollout of a customised marketing software system as part of a broader transformation and capability uplift program for its marketing division of around 1,000 users. The challenge was to drive awareness, adoption, and confidence in the new system while minimising disruption to everyday work.

DeakinCo. designed a blended learning solution including video modules, quick reference guides, facilitated change sessions, webinars, executive intro videos, intranet-based on-the-job learning, super users, reusable digital assets, and gamification. DeakinCo. also delivered more than 120 45-minute change sessions across Melbourne, Sydney, and Brisbane, helping users understand the benefits and adopt the system quickly; the digital assets continue to support Level 1 helpdesk responses today.